Success in business is mostly determined by the type of marketing strategy employed. The more aggressive a business is, the more customers it will attract. Large businesses have certainly mastered the art of advertising; no wonder they are making lots of profits. As a small business owner, you are fighting to get popular and thus you need to employ more aggressive marketing strategies. Marketing through social media is a proven technique that small, medium and even established businesses need to use.
Regardless of whether you are trying to share promotions, events, updates or gain new customers, social media have you covered. However, for those who are new on social media, marketing through these sites may prove to be an uphill task. But with these five proven hacks, be guaranteed to take your business to the next level.
1. Social Media
If your business is new and you are just learning to use social media, chances are that you have few fans and followers. If this is the case, then you need to get influencers in you niche. By doing this, you will be making your presence felt in the social media. In order to attract attention of the influencers, you’ve to do social media process. This is how it works.
If you share six pieces through social media:
- Four should be content of influencer target and should be relevant to your audience.
- One piece should be educational and original content that you’ve created.
- The other piece should be sales related.
2. Show-off reviews
Rarely will you find a customer purchasing products blindly. Before customers decide to purchase products, they look for genuine customer reviews. In point of fact, customers rely on online reviews just like personal recommendations. As such, you need to share reviews through social media. To achieve this, you need to use tools like ServiceKick and GetKudos.
Alternatively, you need to have an ace customer service that will see to it that every customer is satisfied.
3. Include call to action
If you want your followers to do a particular thing, then you have to ask them. Never assume that people will automatically know your intentions. Here are some of the things that will improve your growth and engagement in social media:
- In Facebook, you may consider using phrases such as ‘like’, ‘share’, and ‘comment’ in your posts.
- In Twitter, include phrases such as ‘visit’, ‘spread’, ‘please help’, and ‘please retweet.’
4. Use Google+
Although Google+ may not be as efficient as social media, it has some benefits for small businesses. To begin with, Google+ has large amounts of followers for starters. This is because all the people with Gmail have Google+. Secondly, the level of engagement among users in Google+ is just the same as that of Facebook. Finally, if you are active on Google+, you stand a chance of ranking higher in the search results.
5. Optimize images
Social media users just can’t get enough of pictures and images. In order to benefit from these images, you have to come up with captivating images and optimize your images for better exposure. You can then ask users satisfied with your services to share these images. Also, consider looking into other social sites such as Pinterest and Instagram.
Modern-day life is by nature competitive. Consequently, if small businesses do not up their game, they may be doomed. However, with the above five ways, small businesses will get the most out of social media advertisement.