In the past years, ecommerce SEO has been the backbone for e-business marketing. However, in today’s evolved ecommerce SEO standard, e-retailers need to pursue more than just link building and website optimization.
Since product related keywords are highly competitive, all ecommerce companies are faced with a certain degree of difficulty in attaining top search ranking. Ecommerce SEO is crucial for online retailers and can help them improve their ranking.
For a ecommerce SEO strategy to be effective, various off-site and on-site techniques need to be applied. A solid ecommerce SEO program includes: complete ecommerce site audit (technical/backend and front-end SEO); on-site SEO services; link generation (or link building); and perhaps social media marketing and content marketing, depending on the ecommerce SEO service provider.
Socially-Empowered Ecommerce SEO
Ecommerce SEO programs may include social media marketing efforts that work in parallel to the ecommerce objectives. Social media platforms such as Facebook, Twitter, Pinterest, and Google Plus help supplement ecommerce SEO success. Social media marketing is a crucial component of the management of ecommerce web presence. If an online store is more visible on social media channels, more prospective customers can see its name and become aware of its brand.
Content Driven Ecommerce SEO
Ecommerce SEO services providers, like role model ecommerce SEO company www.ClickCentricSEO.com, will also focus on producing audience driven quality content for their clients. Some ecommerce SEO agencies employ copywriters to make the most of blog posts, articles, transcriptions, and press releases, optimize and fine tune on-site content. They also provide audio and video production services for multi-media content development.
Conversion Rate Optimization
CRO (conversion rate optimization) services are also important in the context of ecommerce businesses. Traffic is not enough for online retailers, they also need a high conversion rate that will translate in more sales, and ultimately in more profit. Therefore, online stores need to be optimized for high conversion rates. Conversion rate optimization is often a part of the services provided by many ecommerce SEO agencies. SEO can increase organic traffic, but CRO is vital to maximize the value of the traffic earned.
Ecommerce SEO Site Audits
Owners of online stores can expect that the first step in their interaction with an ecommerce SEO agency will be an ecommerce SEO site audit. comprehensive ecommerce SEO site audits consist of a thorough review on the ecommerce website in order to ensure that the site is optimized correctly for search engines. There are three main approaches to these audits:
1. Technical SEO Audit
A technical SEO audit focuses on reviews of the HTML code used on the ecommerce website in order to ensure that this is highly optimized for search engines. Among the important HTML files to search engine indexing are included the site map that supports proper indexing and the robot.txt file that informs search engine about the website. A technical SEO audit will also ensure the website is optimized for mobile browsing and that it loads at optimal speeds.
2. Front-End SEO Audit
On-page ecommerce SEO audit or Front-end SEO audit focuses on reviews of the website content in order to ensure that it is properly optimized for search engines. The review ensures that the keywords are properly used throughout the website and there are no broken links.
3. Link Profile Audit
Off-page SEO audit also called link profile audit focuses on reviews of the inbound links in order to ensure that they have been correctly applied and the links originate from authority websites and don’t include spam.