Launching an online store is a great way to reach a wider audience, as opposed to a brick and mortar store. However, with an online store comes great competition. There are businesses around the world that could be selling similar products as you, so it is important that you reach as many potential customers as possible and use all necessary tools to boost your sales.
One of the most targeted and highly-effective ways to reach a new audience is through ecommerce SEO. Organic SEO for ecommerce sites is one of the best ways to get your business more exposure through Google organic searches. Hiring the right ecommerce SEO agency can prove to be very beneficial to your business, but if you have never worked with an ecommerce SEO agency you might not know where to start.
Defining Reputable SEO Companies
Reputable ecommerce SEO companies will remain up to date with Google’s latest algorithms. They will provide you with extensive services that include content strategy, link building, on-site optimization, and much more. There are a few features and qualities in an ecommerce SEO company that you should often look for.
Experience With Certain Ecommerce Platforms?
First, do they have experience with your ecommerce platform? There are a wide variety of ecommerce platforms and each one works a little differently. You want to work with an ecommerce SEO company who has the experience with that specific platform in order to generate the best possible results.
Ecommerce SEO Site Audit?
Next, you want to work with a company that will provide an initial SEO site audit. This ecommerce SEO site audit will evaluate the current standing of your website as well as what needs to be done to improve your organic placement. In short, a comprehensive ecommerce SEO site audit will shed light on what the company knows about your site and how the intended on taking action.
Once an audit is completed, the ecommerce SEO company should be able to provide you with a realistic SEO strategy. This strategy will organize deliverables and prioritize their efforts. This strategy will often include both on-site and off-site optimization efforts and link building.
In addition to conducting an SEO site audit and developing an ecommerce SEO strategy, the services offered should also include content strategy and social media marketing. Since social media is growing each day and also having a greater impact on SEO and page rankings, it is a great and effective way to help you boost sales while supporting your ecommerce SEO strategy.
Reporting & Measuring Success?
Overall, success is what you are looking for. For an ecommerce site success can be measured in total sales, phone calls or other method. However, it is important that you understand exactly how the ecommerce SEO company plans to measure success. They should be able to provide you with up to date and relevant ecommerce reports on both their efforts and the effects it has had on your business (via Google Analytics or other reporting software.) You should also constantly remain in communication with your SEO team. Setting up meetings and phone calls can help you remain current with the latest efforts and progress.
When hiring an ecommerce SEO company for your business, it is important that you keep these factors in mind. Most importantly you want a knowledgeable and experienced team to work with your business. Through a successful SEO plan, you should be able to reach a greater audience, and hopefully see a boost in sales.