Many business are starting to realize the important of not only having a website, but more so an SEO-friendly web design. In essence, SEO-friendly web design is an art and craft of coding, graphic work, and seamless optimization. Although it’s only the tip of the grand SEO iceberg, a search friendly website is the foundation to drive top keyword rankings.
To help you better understand the concepts and value of SEO-friendly web design, we have scribed below some key points to ensure your website is search engine friendly.
An SEO-friendly CMS is Essential
Content Management Systems (CMS) are the most common -and popular- platform for building and operating a website. The right CMS platform, for optimal organic SEO-friendly, can come with pre-existing seamless HTML coding structures, fully equipped with innate crawler-centric attributes ideal for organic SEO.
Consider your platform options when looking to direct traffic to your website organically. Said platforms maintain simplicity for both the web design of the user and ease of traveling through the website form an outside search engine for a visitor of the website. Website design is just as important as website content. While focus on text is vital and use of keywords, adding imagery.
For instance, Peoria, IL web design company OIC Group, has developed a specialized and highly SEO-friendly CMS platform called Exponent. The Exponent CMS is very user friendly, but more importantly, as been developed to produce seamless, search engine friendly HTML coding structures, along with basic implementations. To learn more, visit the web design branch of OIC Group.
SEO-friendly Media & Technical Elements
Increase your site’s search engine rank by selecting images that are not too large and increase lag on the page’s loading time, but are approx. 30 to 100kb and have a resolution of 72dpi. Images that are too large will negatively impact your search engine rating, and inevitably you will need to revert to traditional SEO tactics to increase your website traffic, due to a nonexistent organic SEO-friendly reference. Optimized Media will enhance the load speed.
SEO-friendly = CRO-friendly Web Design
Using organic, SEO-friendly components, as mentioned above, a visitor needs engagement. Attaching a call-to-action button on certian pages can aid CRO, or conversion rate optimization. This application of CRO-friendly web design is key to encouraging your visitors to take desired action on your website, and can serve a variety of functions depending on your company’s goals.
Your CRO strategy and call-to-action can be in the form of a add to cart button, a link to invite visitors to download something, or to request information, etc. This can allow the user to organically remain engaged in the website and incur return visits. Proper layout of content, allotting sufficient space for keyword optimized copy, coincides with the overall appearance and marketing the literary interest in the website.
Integrating Schema Markup in the Web Design
Enhanced communication between site content to search engines is known as Schema Markup. Schema Markup is a type of microdata that allows search engines to organize and interpret the information on your web pages more efficiently.
This also serves to provide relatable search results to the users based upon their search queries. The way it works is the Schema microdata is applied to the content of a website’s page to define, exactly, what it is, and how it should be treated. Schema elements are then added directly to the HTML codec of a web page, which then distributes that information to the search engine’s crawlers.
Marking up your pages with Schema microdata can significantly improve organic, SEO-friendly results when added to a well designed website. When building the perfect website, keep in mind, these artfully, clever additions, and how they can optimize organic, SEO-friendly results. Better performance is reliant upon the worthwhile attributes, pursuant to the website’s construction. It must be vigilant in it’s approach and unique in it’s adaptation. Keep a careful eye in the artistry of website design, include those formidable qualities, and witness successful organic SEO-friendly results.