In the last few years, mainstream SEO techniques and strategies have completely changed over certain periods of time. Black hat practices like duplicate content and keyword stuffing simply do not work anymore, and can actually result in your site being penalized.
However, despite all these changes, one thing has still remained relevant among SEO strategies that generate results: develop high-quality, compelling content that offers value to your target audiences.
This is a lot easier said than done for most SEO’s and digital marketers. It is not easy to just sit down for a few hours and write high-quality content or create exceptional videos that ultimately attract numerous visitors. But there are certain tools which can help you gather some attention and audience.
Whether you offer ecommerce site SEO solutions or are handling SEO in-house, one of the most important tools today is social media. In fact, Google has started considering social signals (Likes, Shares, Tweets, Pins, +1’s, etc.) to rank pages with greater social popularity and perceived credibility.
Most people don’t realize the importance of social media in SEO strategies. A beginner might even be skeptical about choosing Facebook or Google+ to boost SEO efforts. In order to improve your rankings, your content needs to be high-quality and interesting. It needs to attract an audience which wants to share your content. When it comes to sharing and social interaction, there’s nothing better than social media.
Easy and Better Sharing
Social media has been specifically built on the concept of social interaction. Due to this, people can share almost anything, including blog posts, videos, songs, pictures and so on. For business organizations, this is definitely some good news. Regardless of the content you create, it is possible to share it via social media.
Even if you plan to write just one sentence conveying your company’s approach towards its work, people are likely to share it on social platforms like Google+, Facebook and Twitter. When you’re starting out, you don’t need to discriminate among various social media platforms.
It is quite simple to understand how social media can help you share valuable content. For instance, you tweet a new blog post, which is visible to hundreds of followers. These followers will retweet it to their followers. Soon, your post will be visible to a huge audience. Social media is one of the most effective ways to get your content shared so that it is recognized by popular search engines. It’s also the fuel to expand your web presence and generate greater keyword rankings.
Social Media is a Testing Ground
Social media is the perfect testing ground for content created and developed by you. It is important to try different forms of content. You will be able to identify which content creates most hype and gives better returns. For instance, if you create a blog post and video, the number of shares and likes on both will tell you which form of content is more suitable with the kind of content you create. This information is vital to create better content in future.
Most importantly, popular search engines like Google rank your website a lot better if your content is constantly shared, read and talked about. Google also considers social profiles, personal results and social pages while displaying search results. Thus, it becomes important to integrate your social media campaigns with SEO strategies.
Over time, popular search engines begin to recognize your website as a powerful authority. Since you will be creating and developing content which people will share, Google will reward your website with higher rankings. This is the primary objective of any form of SEO, spanning from SEO for cosmetic surgeons to retail/ecommerce SEO.